Hi readers of Nonslick. November is going to be an awesome month. On top of lots of illustrator interviews to be posted, we've been lucky enough to get quite a few Art Directors donate some of their free time for interviews as well. The AD interviews will follow the same format as the illustrator ones. It just seemed to make sense to interview the people who give us such great jobs and make such a beautiful product. So, without further ado:
Sarah Garcea, Inc. Magazine
where are you from and how long have you been an AD?
I’m from Buffalo NY, went to University of Buffalo, and I’ve been an AD for about 5 years how was your university experience -
did you feel ready for the real world upon graduating?
My university experience was pretty good, I think because I took several “fine arts” classes like painting, illustration, and photography. That also helped me when I entered the “professional” world. And I did feel ready when I graduated because I did a full time internship my final semester. That’s what brought me to NYC, I did my internship at Life magazine.did you feel ready for the real world upon graduating?
Inc. is an excellent financial mag, how thrilled are you to be directing its visual identity?
what are some of the key responsibilities in your day to day role?
I don’t know about other AD’s but I do usually open emails I receive from illustrators. I say usually because once in a blue moon I’m having an extremely hectic hellish day and I just delete all emails that don’t have a “serious work” subject. But I do open them, you never know when your going to get someone amazing that you never heard of before, and I can’t take the chance of missing that! For example I recently got an email from an agency I use on and off, and they were sending me someone new, and his work was great so I saved it, and ending up just recently using them for an assignment. So I can’t pinpoint what gets my attention, but I will say it doesn’t have to be a fancy mailer, save your money!
what can an illustrator do to really piss you off?
what are your thoughts on the current state of the industry?
The magazine industry is not in a good place right now, several have shut down in the last couple years and the ones that are still around are just not getting the ads they used to. With that said I believe Inc. is in a pretty good place, we are still hiring illustrators, and still putting out a quality product.what are you loving about design right now?
what are the 5 greatest things about living in New York?
- The majority of our close friends are here which makes for good times, great conversations, and networking!
- So many museums and openings, so little time!
- It’s the place to be for publishing, graphic design and art.
- I love biking and walking around the city and exploring new places and just being inspired by it all.
- Riding through the city on the back of my husband’s motorcycle!
how important is down time, away from the office etc for your creativity?
favorite font and why?
any advice for new illustrators just starting out?
any advice for those looking to get into the magazine industry?
thanks a lot Sarah!!! To see more of her work go out and buy a copy of Inc. Its a great read and always has great design and great illo's
Thanks Sarah, and interviewing AD's is a great idea Pete! Very interesting.
ReplyDeleteSarah, awesome! Thank you for sharing your thoughts.
ReplyDeleteLet's go vintage home-decoration/furniture (window) shopping together soon! I found a cool one on Lower East Side last week :-)